50 × 70 cm prints, the Scandi standard.
50 × 70 cm (19.7 × 27.6 inches) is the most-stocked frame size across Scandinavia and most of mainland Europe. If you sell to EU buyers, this dimension is non-negotiable — it's what every IKEA frame fits.
50 × 70 cm · £4.95 per print · no setup fees, no minimums.
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Smooth, between matte and gloss. Our house paper.
9.99Volume pricing
Reprint guarantee · Tracked dispatch · Plain unmarked tubes
More infoProduct details & specifications
Product details & specifications
Paper
Museum-quality 270 gsm satin art paper with a soft sheen. Heavy enough to feel substantial when handled, archival enough to last decades without yellowing or fading. The same paper used on every size in our catalogue.
Inks & press
Pigment-printed on a 12-colour press for exceptional colour range and archival permanence. Pigment ink (not dye) means colours hold their depth for 60+ years under normal indoor display conditions.
Packaging
Sizes A4 and larger ship rolled in plain unmarked tubes. A5 and smaller ship flat in stiffened mailers. Every order goes out unbranded — no Zela Print logos, no packing slips, no invoices. The customer only sees your brand.
Dispatch & shipping
Most orders dispatched within 48 working hours. UK arrives 1–3 working days, EU 3–6, rest of world 5–10. Every parcel is tracked end-to-end — the tracking number goes back to you so you can update your customer in your own voice.
Order minimums
None. Order one print or a hundred — same care, same standard, same paper. No setup fees, no contracts, no quotas.
File requirements
JPG, PNG, TIFF, or PDF up to 100 MB. Aim for 300 DPI at your chosen size — for example, 3508 × 4961 pixels for A3 or 7200 × 10800 for 24×36 inch. The configurator checks your file at upload and warns if resolution is too low to print sharp.
Damage & reprint guarantee
Every order is covered by the Zela Print guarantee. If a print arrives damaged in transit, or faded, or with a colour defect, send a photo within 21 days and we reprint and re-ship free of charge — direct to your customer.
Sample available
New seller? Order a free A4 sample to see the paper, the colour, and the packaging exactly as your customer would. One per customer — request it from the How it works page.
Where 50X70 works.
IKEA-frame compatibility
Every IKEA store globally stocks 50 × 70 frames. Buyers know they can frame your print the day it arrives.
Scandi-style minimalist art
The 50 × 70 format is closely associated with Nordic minimalism, line art, and botanical prints — major design trends in EU homes.
Bedroom and living-room art
Mid-large size — significant on a wall without being overwhelming. The default upgrade for EU buyers.
270 gsm satin art paper, archival pigment ink.
IKEA, Habitat, Søstrene Grene, all major EU home retailers stock 50 × 70 frames. Ships rolled in a plain unmarked tube.
Common 50X70 questions.
Should I list both A2 and 50 × 70?
Yes if you sell to EU buyers. They are different shapes (A2 is narrower, 50 × 70 is wider) and EU buyers default to 50 × 70 because IKEA stocks it.
How does the aspect ratio compare?
50 × 70 is close to 5:7. Slightly more square than A-series sizes — useful to know when prepping designs to fit both.